Project case study – DeskGuru

Posted in:

Sanne is an occupational therapist and ergonomist. She’s also my spouse! In 2022 she set up DeskGuru – to fully focus on online ergonomic workstation assessments. In a 45 minute session, she helps employees of her clients create a more pleasant working environment. At home or at the office.

She’s good (I’m objective: a near 5 star rating from 100+ clients on TrustPilot). I’m amazed by the many cool clients she’s amassed in just a few years! From multinationals like Arcadis, to big newspaper publishers like FD Mediagroep & NRC) and small boutique tech & law firms.

What I did

Among many other things:

  • I created an online workspace with an overview of processes and all info we need from clients & leads (using Notion)
  • I optimised and automated many processes (various tools)
  • I implemented a task management system (Asana)
  • I created a lead management system (using Apollo, Google Sheets & Notion)

And I’m also DeskGuru’s model for the website & blog posts 🤭…

Don’t try this at home for more than 1 hour!

I’m co-owner of DeskGuru. In 2023 and 2024 I spent about half my time helping out at the company. Now that most of the processes are optimised or automated and we have a healthy customer base, I spend less and less time working for DeskGuru.

The results

I’m not sure what my modelling work has contributed, but since I got seriously busy at optimising DeskGuru’s processes revenue has quadrupled on a yearly basis.

What can I do for you?

Need help structuring your work and doing what you do in less time? Get in touch!


Discover more from Ordo ab Chao

Subscribe now to keep reading and get access to the full archive.

Continue reading