Project case study – DeskGuru

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Sanne is an occupational therapist and ergonomist. She’s also my spouse! In 2022 she set up DeskGuru – to fully focus on online ergonomic workstation assessments. In a 45 minute session, she helps employees of her clients create a more pleasant working environment. At home or at the office.

She’s good (I’m objective: a near 5 star rating from 100+ clients on TrustPilot). I’m amazed by the many cool clients she’s amassed in just a few years! From multinationals like Arcadis, to big newspaper publishers like FD Mediagroep & NRC) and small boutique tech & law firms.

What I did

Among many other things:

  • I created an online workspace with an overview of processes and all info we need from clients & leads (using Notion)
  • I optimised and automated many processes (various tools)
  • I implemented a task management system (Asana)
  • I created a lead management system (using Apollo, Google Sheets & Notion)

And I’m also DeskGuru’s model for the website & blog posts 🤭…

Don’t try this at home for more than 1 hour!

I’m co-owner of DeskGuru. In 2023 and 2024 I spent about half my time helping out at the company. Now that most of the processes are optimised or automated and we have a healthy customer base, I spend less and less time working for DeskGuru.

The results

I’m not sure what my modelling work has contributed, but since I got seriously busy at optimising DeskGuru’s processes revenue has quadrupled on a yearly basis.

What can I do for you?

Need help structuring your work and doing what you do in less time? Get in touch!


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